Sunday, August 28, 2011

Promotional Products Are Effective Tools For Marketing

By Carrie Haley


To promote your brand or launch a new product or service, you can spend millions of dollars for some air time and advertise on TV or radio. Or you might want to use the much less expensive and a lot more effective tactic known as promotional marketing, in which you give away goodies or complimentary paraphernalia. From a youngster to an adult, we all love to receive a freebie, even though it is only a package of sweets or even a pen. One of the better promotional marketing tactics today will be to present eco-friendly promotional items like recyclable grocery bags as well as bottles to encourage your brand, and also play a role in preserving the environment at the same time.

Promotional Products - Effective Tools for Marketing

Based on a story, offering promotional items such as mugs, bags, coasters, writing instruments and also umbrellas, with the company's name printed on them, can be a cost-effective method of advertising your goods in the marketplace. The advantage of this kind of advertising and marketing technique is that you spend less than what you would for a media ad because the costs involved with procuring preferred promotional items such as key rings, hats, writing instruments, bags or even mouse pads is lesser, particularly if you buy them in bulk.

Promotional items which are often used tend to be apparel like T shirts, hats and also jackets, which are ideal for boosting your brand's visibility. Any time you provide T-Shirts or other apparel using your brand logo or name printed on it, you are creating 'walking advertisements', that are more influential and effective than newspaper ads. As well as these widely used merchandise, environment friendly promotional items are steadily gaining popularity and tend to be selected by many companies nowadays, as per the report. Offering environment friendly gifts enables you to build a positive brand image, particularly if your targeted shoppers include people who are knowledgeable and also environmentally conscious.

Businesses Go Green

Many different companies around the globe appreciate the importance of controlling toxic waste and have switched to green technologies and procedures to lessen their carbon footprint. A component of that 'green initiative' includes handing out eco-friendly promotional items for promotion. 'Green' or eco-friendly promotional gifts include custom bags created from organic material, solar powered torches, organic clothing, diaries produced from recycled paper, eco-friendly cosmetics, seeded paper items and much more, all of which are good for conserving the environment.

Eco-Friendly Promotional Bags and Bottles

Nowadays, you will be able to select from an assortment of eco-friendly products and personalize them by printing your own company's name or logo on them. From popular apparel and accessories to writing instruments, coasters and also USBs, all kinds of promotional products can be made of eco-friendly or organic material and you can choose the ideal product determined by what you produce and also the consumers you target. For example, if you are into IT services or retail, you could hand out apparel like hats, T-Shirts, promotional bags etc which are made from organic cotton or jute. In case you are in the health care industry, you can consider giving out eco-friendly water bottles manufactured from stainless steel or glass, which are considered a vital accessory for staying healthy.




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